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3.30.2022

Complementing Rather Than Competing

Written by
Anna Kranzle
An important factor for us to consider when creating our brand portfolio is selecting designers that complement each other, rather than competing with one another. This season, we have added several new international designers to our brand portfolio, including dogstar from Australia and Yaccomaricard from Japan. It has been a while since we had the opportunity to create an editorial photo shoot in which we (Edda and Anna) wear outfits that feature the brands we represent. We felt the addition of these new designers would be a perfect opportunity to pursue such a shoot.
An important factor for us to consider when creating our brand portfolio is selecting designers that complement each other, rather than competing with one another.

We consider ourselves lucky to have worked with the talented portrait and editorial photographer Philip Vukelich at our fashion trade show Curate International Collections. Every season, Philip captures beautiful portraits of the participating designers, buyers and store owners, as well as fashionistas and influencers. Over the years, a beautiful collection of portraits called "We Are Curate" has come from these events. While in New York for our Fall/Winter 2022 show in February, Philip had time to squeeze in a late night shoot with us. At the end of our second Curate set up day, our talented hair and make up team arrived to help us look pretty and fresh after a long day. In our outfits, we have combined styles from the Fall/Winter 2022 collections of Kedem Sasson, Moyuru, dogstar, Amano by Lorena Laing and Trine Kryger Simonsen. You can scroll down to view our selection of images from this shoot - there were hundreds of images to choose from and while both Edda and myself are camera shy (we would rather work behind the scenes), Philip was able to draw us out to capture numerous beautiful photos. If you like the garments in the photos, please note that we are still accepting orders for the Fall/Winter 2022 season. If you are a retailer in the USA and would like further information about the designers we represent, just reach out.

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